Publishing Poynters
Book and Information-Marketing News and Ideas from Dan PoynterDecember 15, 2002. Copyright Para Publishing. ISSN: 1530-5694
DanPoynter@ParaPublishing.com; http://ParaPub.com; 1-800-ParaPub
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IN THIS ISSUE
1. ParaNews=============================================
2. ParaTips
3. ParaResources
4. ParaThoughts
5. ParaFreebies
6. ParaCalendar
7. ParaHumor
A. HAPPY HOLIDAYS. December
is when you may have some quiet time but your readers-customers probably
do not. Now is the time to plan but do not make mailings and other promotional
efforts until after the New Year.
B. E-COMMERCE ISN'T DEAD; actually it's up 34 percent from
last year:
C.
D. PREVIEW THE NEXT EDITION OF WINDOWS. See http://eletters1.ziffdavis.com/cgi-bin10/flo?y=eTB80Ey1Xh0HX60sfV0Af
--Public Library Mailing — Children's Titles Only
http://www.pma-online.org/coopcats_target.cfm
Call Terry Nathan at 310-372-2732 for details.
http://www.internetnews.com@3n.be/828
http://www.stickysauce.com@31.dk/13e0
The next workshop will be on January 11-12. For more information
on this $695 event ($495 for the second person from the same company),
see
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=29919080
Or call 800-PARAPUB.
Bookstores
offer one-stop shopping.
Why not give books as gifts this year?
http://parapub.com/calendar.cfm?
B. BOOK PROMOTION WORKSHOPS IN SANTA BARBARA are at
The next workshop will be on January 11-12. For more information
on this $695 event ($495 for the second person from the same company),
see
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=29919080
Or call 800-PARAPUB.
/getpage.cfm?file=/news.html.
To recommend this ezine to another writer or publisher, simply forward
the entire newsletter. He or she will thank you.
D. PEER REVIEW. We get our newsletter material from many sources.
Occasionally, we get it wrong--or not quite right. Our readers let us
know and then we correct the master newsletter before it is posted to
our Web site. Thank you for your help. See back issues at
/getpage.cfm?file=/news.html
E. SEE HOW eBOOKS ARE SOLD. The Self-Publishing Manual, Writing
Nonfiction and Successful Nonfiction are available for just $5.95 in electronic
download from CyclopsMedia.com. Now you can have a fully searchable edition
of these bestsellers. http://www.cyclopsmedia.com/v3/catalog_writing.html
The first chapters are F-R-E-E. Visit the site and see how
eBooks are sold.
F. HELP DAN POYNTER TO HELP OTHERS TO MAKE A DIFFERENCE AND
MAKE A LIVING WITH A BOOK. Dan is bringing his book writing-publishing-promoting
message to groups of writers, publishers and professional speakers. Now
he wants to approach other people with a book inside them: consultants,
coaches, mentors, professionals, clergy, and businesspeople. Contact Dan
if you know of a group that would profit from his programs. DanPoynter@ParaPublishing.com
G. THE NEW BOOK MODEL SLIDE SHOW. Now you can get
NBM-PPT, ISBN 1-56860-081-X, $19.95 See
http://parapub.com/getpage.cfm?file=products.html
and scroll down.
Just $19.95 plus $2 for airmail shipping (plus $1.55 sales
tax to addresses in
H. DAN POYNTER IS Mr SELF-PUBLISHING and one of his new URLs
is
http://parapub.com/getpage.cfm?file=products.html
and scroll down.
top
A. HEARTLAND REVIEWS WANTS TO REVIEW YOUR
BOOKS. See
B. WHY YOU SHOULD WRITE A UNIQUE SALES LETTER FOR EACH PRODUCT.
People are buying products, especially books, on the net in exploding
numbers, but most Author/Speaker Web sites miss out on this opportunity.
They put up an attractive, creative Web site, but without the all-important
first class, must-buy-now sales letter, sales will be minimal.
In your sales letter include these items:
1. Benefit-driven headline at the top and throughout
2. List of top five benefits in bullets
3. Background of audience's problem and resistances
4. Powerful copywriting throughout
5. Success story to dispel concerns or doubts
6. More benefits and a few features
7. Three-six testimonials from the "rich and famous"
8. 100% money-back guarantee
9. Expertise story behind the product
10. What your product will not do.
--Judy Cullins: author, publisher, book coach, www.bookcoaching.com/products.shtml
C. "UNTRUST" COMPANIES IN INTERNET EXPLORER.
Have you ever gone to a Web site to have a dialog box pop up asking if
you want to "always trust ABC Company?" The site is attempting
to download some software, like an ActiveX control. This dialog box pops
up when the site has something called a "digital certificate".
The purpose of the certificate is to identify the site and ensures they
registered their identity with a trusted third party. You might have said
"yes" to "always trust" stuff from a particular site
and now you want to "untrust" them. If so, here's how:
1. Open Internet Explorer and click the
Tools menu. Click the Internet Options command.
2. In the Internet Options dialog box, click
on the Content tab.
3. On the Content tab, click on the Publishers
button.
4. In the Certificates dialog box, you should
be taken to the Trusted Publishers tab. Click on the Certificate you want
to remove and click the Remove button. Confirm that you want to remove
it and then click Close.
5. Click OK in the Internet Options dialog
box.
Now you won't automatically trust that site
and you'll be provided with a dialog box each time that site wants to
install stuff on your machine.
--WinXPnews
D. DEVELOPING AN E-BOOK... DON'T FORGET PALM! Todd Bermont,
author and publisher of "10 Insider Secrets to Job Hunting Success"
reports that over 55% of his e-book sales have been to one site, Palm
Digital Media, http://www.peanutpress.com/book.cgi/0971356939
Palm has clearly been the #1 format followed by Adobe Acrobat
at about 35%. Microsoft Reader is only accounts for about 10%. While Microsoft
has been pushing its reader hard, clearly Palm and Adobe are the top two
formats of choice.
Currently, e-books account for almost 25% of the volume in
Bermont's book sales... so while many discount the effectiveness of e-books,
Todd Bermont has been very pleased with the additional revenue stream.
Todd Bermont can be reached at http://www.bermont.com
or 888-894-6400.
E. DISTRIBUTOR WANTS BOOKS FOR
Head Office: David Scott, Woodslane Pty Ltd, Sydney , Australia
US Representative: Roland Elgey, Woodslane,
F. USE THE CHARACTER MAP TO ACCESS ALL LANGUAGE CHARACTERS.
Have you ever wanted to be able to access all the characters available
for the font you're using? Things like (c) and (r) and ¢ -- where do they
"live" and how do you access those characters? They're not on
the keyboard, but one way you can get to them is to use the Character
Map application. Try this:
1.
Click Start and then click the Run command. In
the Open text box, type charmap.
2.
The Character Map dialog box opens. Here's where
you'll see all the characters for the different fonts you have on your
system. Scroll through characters and click on one you'd like to put into
a document. Suppose you want to insert the "cent" sign into
a document. Just click on it and then click the Select button.
3.
You will see the "cent" sign in the Characters
to copy text box. Click the Copy button. This copies the character to
the Windows clipboard.
4.
Return to your word processor or email message
and click the Paste button in the toolbar. The symbol now appears in your
document or message. Pretty neat, eh?
5.
Here's another trick. Go back to the Character
Map application. If you have the "cent" sign selected, you'll
see in the bottom right corner something that says Keystroke: Alt+0162.
You can use this information to insert characters without using the Character
Map.
6.
Turn on the Num Lock. Go to your word processor
document or email. Now hold down the Alt key and press the number sequence:
0 - 1 - 6 - 2 on the number pad. You don't have
to hold them down, just press them; you do need to hold down the Alt key
while you hit each of the numbers. Let go of the Alt key after typing
in all of the numbers. The character will appear in your document.
7.
--WinXPnews
G. WHO IS SELLING YOUR BOOK? Is it at Wal-Mart,
Powells and/or Half.com? For a list, see
http://www.bookhq.com
and
http://www.fetchbook.info
H. AUTOMATICALLY NOTIFY PEOPLE WHEN YOU
DIE. Don't you love technology? See
http://www.diedonline.com/
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A. BOOKSTORES ARE A LOUSY PLACE TO SELL BOOKS. Go into a bookstore and
look around. How many people came in to buy a book on skydiving? Now visit
a parachute store. How many are interested in a book on skydiving? There
are many places to sell books besides bookstore. They are easier to reach,
much more lucrative and a lot more fun. To start
Thinking Outside of the Book (trade), See
http://parapub.com/getpage.cfm?file=resource/promote.html
B. WHAT CAN THE PUBLISHERS MARKETING ASSOCIATION DO FOR YOU?
See
http://www.pma-online.org/membonly.cfm
C. WANT TO RESELL DAN POYNTERS BOOKS AND OTHER PRODUCTS? See
http://parapub.com/getpage.cfm?file=/resale.html
A. PDF RESOURCE. Tips
on working with Adobe Acrobat. See
http://www.pdfzone.com/
http://www.inmybook.com/
http://www.newstrove.com/
--Marcus Allen
http://www.wfs.org/
http://www.InnovationResource.com
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»¥«¤»§«¤»¥«¤«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»
A. BOOK PROMOTION MAILING LISTS. Magazines, newsletters and other places to send review copies and
news releases. See
http://parapub.com/getpage.cfm?file=/bookprom.html
B. NEED SOMEONE TO WRITE ADS OR NEWS RELEASES?
See the Supplier List at
http://parapub.com/supplier.cfm?
C. NEED SOMEONE TO DESIGN AN AUDIO OR VIDEO
PACKAGE? See the Supplier List at
http://parapub.com/supplier.cfm?
D. NEED A BAR CODE? See the Supplier List
at
http://parapub.com/supplier.cfm?
http://parapub.com/supplier.cfm?
http://parapub.com/supplier.cfm?
http://parapub.com/supplier.cfm?
H. NEED A COVER DESIGNER? See the Supplier
List at
http://parapub.com/supplier.cfm?
http://parapub.com/supplier.cfm?
http://parapub.com/supplier.cfm?
http://parapub.com/supplier.cfm?
http://parapub.com/supplier.cfm?
http://parapub.com/supplier.cfm?
And
http://parapub.com/accessreport.cfm?report=113&refpage=business.html&userid=44388803
http://parapub.com/supplier.cfm?
O. NEED SOMEONE TO HELP YOU WITH BOOK MARKETING
AND PROMOTION? See the Supplier List at
http://parapub.com/supplier.cfm?
P. NEED A BOOK PRINTER? See the Supplier
List at
http://parapub.com/supplier.cfm?
Q. NEED SOMEONE TO GET YOU ON RADIO AND
TV? See the Supplier List at
http://parapub.com/supplier.cfm?
http://parapub.com/supplier.cfm?
http://parapub.com/supplier.cfm?
http://parapub.com/supplier.cfm?
http://parapub.com/supplier.cfm?
http://parapub.com/calendar.cfm?
http://parapub.com/getpage.cfm?file=/about.html
Listen to
http://parapub.com/getpage.cfm?file=/homepage.html
And scroll down to "On Air".
Y. GET A COMPLETE LIST OF DAN POYNTER'S
BOOKS, REPORTS, DISKS, AND TAPES. See
http://parapub.com/getpage.cfm?file=products.html
http://parapub.com/getpage.cfm?file=pressroom/pressroom.html
http://parapub.com/getpage.cfm?file=resource/edutrain.html
(scroll down)
http://parapub.com/getpage.cfm?file=resource/fulfill.html
--Prepress: book design, typesetting &
layout
--Printing and Printers: pBooks.
--Electronic books: eBooks, dBooks &
aBooks.
See
http://parapub.com/getpage.cfm?file=resource/produce.html
http://parapub.com/getpage.cfm?file=/speaking/online_form.html
BOOKS MAKE GREAT GIFTS. As authors and publishers, we should buy and give books and we should encourage others to give books.
A. SEARCH MARKUS ALLEN'S ARCHIVE FOR MARKETING TIPS (1997 to
present) at: http://www.markusallen.org/cgi-bin/archive.pl?A=9134&PC=5340
B. BOOKLAND EAN BARCODES. F-R-E-E. See
http://www.tristatelitho.com/
http://www.Freebies.com
http://parapub.com/getpage.cfm?file=/speaking/handout_nbm.html
http://parapub.com/successstories.cfm
http://parapub.com/getpage.cfm?file=resource/business.html
=> Researching and Writing
=> Producing printed books, eBooks & dBooks.
=>
See
http://parapub.com/getpage.cfm?file=/infokit.html
http://parapub.com/getpage.cfm?file=/news.html
http://parapub.com/getpage.cfm?file=resource/writing.html
A. Dan Poynter is circling the world to show people how to make a
difference and make a living through their books. He shares The New Book
Model: how to approach agents, publishers and self-publish all at the
same time. He will show you how to use innovative techniques and leading-edge
technology to write your books faster, produce your books for less and
promote your books more effectively. He makes writing, publishing and
promoting books easy, profitable and fun. See The
New Book Model at
/getpage.cfm?file=newbook.html
Dan Poynter's seminars have
been featured on CNN, his books have been pictured in The Wall Street
Journal, and his story has been told in U.S. News & World Report.
The media comes to Dan because he is the leading authority on book writing,
producing, marketing, promoting and distributing. The author of more than
100 books and revisions and more than 500 magazine articles on publishing,
he is one of the industry's most energetic, experienced and respected
leaders.
DAN IS ON A
He does not want people to die with a book still inside them.
At some events he provides the
entire four-hour writing, publishing & promoting program while at
others he gives a shorter presentation. Most presentations are in PowerPoint
with motion and sound.
He also speaks on parachutes
and skydiving.
For more information, get in
touch with the Contact person and see the host's Website
ALSO SEE THE CALENDAR ON OUR WEBSITE: http://parapub.com/calendar.cfm?
2002
December
14:
2003
January 11-12:
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
January 14:
NancyP@Compuskills.com.
January 15:
January 17-19:
February
15: Independent
Writers of
February 18:
February
19:
March 4: LOS ANGELES. Writing & Publishing Your Nonfiction Book, a seminar by Dan
Poynter at the Learning
March
6:
March
8:
March 21:
March
28:
March 29: LOS ANGELES. Part One of The New Book Model on product creation (writing
your book).
April 2:
April
5:
April 12: NSA-LOS
ANGELES. The full
four-hour New Book Model program. Contact Lynda Curtin,
818-507-6055; OppThinker@aol.com
April 26-27:
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
May 27: LOS ANGELES.
Publishers
May 28-29: LOS ANGELES.
June
10:
LOS ANGELES. Writing & Publishing
Your Nonfiction Book,
a seminar by Dan Poynter at the Learning
June
21:
CHEMAINUS,
July 16:
July 19-20:
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
August 13:
September 10:
September
19:
October 8:
October 18-19:
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
November 8:
Here is something funny we have found
on books, writing, publishing, authors and/or words. If you have a laugh
to share, please send it to DanPoynter@ParaPublishing.com
http://www.kenston.k12.oh.us/khs/english/metaphors_n_similes.htm
B. BEGIN WITH A BOX. THE PLURAL IS
BOXES.
But the plural of ox became oxen not oxes.
One fowl is a goose, but two are called geese,
yet the plural of moose would never be meese.
You may find a lone mouse or a nest full of mice,
yet the plural of house is houses, not hice.
If the plural of man is always called men,
why shouldn't the plural of pan be called pen?
If I spoke of my foot and show you my feet
and I give you a boot, would a pair be called beet?
If one is a tooth and a whole set are teeth,
why shouldn't the plural of booth be called beeth?
Then one may be that, and three would be those,
yet hat in the plural would never be hose
and the plural of cat is cats, not cose.
We speak of a brother and also of brethren,
but though we say mother, we never say methren.
Then the masculine pronouns are he, his and him,
but imagine the feminine: she, shis and shim!
And screwy pronunciations can be playfully difficult
....
For example.....if you have a rough cough, climbing
can be tough when going through the bough of a tree!
--Bernard Barber, Ph. D.
C. On a soapbox regarding spam:
http://www.winxpnews.com/rd/rd.cfm?id=021203FA-Soapbox
top
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